Nussbaum on Design

29 Oct 2007 by David Goligorsky

Bruce Nussbaum presented introductory remarks at the IDSA Connecting ‘07 World Design Congress and posted the text of his speech.

[…] in a society undergoing huge change—like ours now—the answer to most problems is possibility, not efficiency. New solutions makes things better. Maximizing possibilities of what could be creates value. This is what design can do. Design sees around corners. And that is why this is design’s moment.

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