Ever-Enterprising Helvetica

19 Nov 2007 by Christian Eager

Another example of its ubiquity:

Enterprise (488 pixels wide)

I never noticed it before, mostly because it’s a perfectly unobtrusive application of a perfectly unobtrusive typeface, one exuding function and elegance, eschewing attitude.

Yes, I know I would have already known it was on the Shuttle had I seen the film.

Yes, it’s come to my town (twice), and I did not go.

Bah.


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