Misplaced Thoughts, Typography
Ever-Enterprising Helvetica
Another example of its ubiquity:
I never noticed it before, mostly because it’s a perfectly unobtrusive application of a perfectly unobtrusive typeface, one exuding function and elegance, eschewing attitude.
Yes, I know I would have already known it was on the Shuttle had I seen the film.
Yes, it’s come to my town (twice), and I did not go.
Bah.





