Associative Thought, Branding, Perceived Value, Quotes
Elvis = Starbucks
26 Jul 2008 by David Goligorsky
Starbucks is the Elvis of coffee: a remarkable original with a dedicated following eventually bloated by success and sycophancy.
-James Biber, partner at Pentagram, in an article about redesigning Starbucks.
(via NussbaumOnDesign)
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