Apple, Code, Computers, Design, Engineering, Product Design, Software, interview, video
Bruce Nussbaum on product testing in the marketplace
So Google just released a beta version of their Chrome browser without offering software for Mac OSX and Linux users. That fact was the content of my previous post. This is one major example of companies doing their product testing in the marketplace. The trend of early adopters as unpaid software testers was one of the major messages in BusinessWeek innovation writer Bruce Nussbaum’s interview with David Armano of Critical Mass (no, not the overly-political and generally-counter-productive bicycle thing.)
If you don’t have time for the whole half-hour interview, jump to 18:08 for the discussion of product testing in the marketplace.
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