Advertising, Aesthetics, Associative Thought, Bicycle, Branding, Experience Design, Needfinding, Perceived Value, Pragmatism, fashion
The Art of the Brilliant Product Extension
21 Apr 2009 by David Goligorsky
Vanilla Bicycles, a custom hand-built bicycle framebuilder, is known for doing everything right. They have raised the bar with Vanilla-branded pit boots for the cyclocross aficionado. Well played.
Speak Up
You can skip to the end and leave a response. Pinging is currently not allowed.
Be nice. Keep it clean. Stay on topic. No spam.
You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
