Category

Advertising

• Aug 30 2009
  Honda Motocompo by David Goligorsky
  Advertising, Aesthetics, Japan, Pragmatism, Product Design, transportation

  [caption id="attachment1300" align="aligncenter" width="500" caption="Motocompo"][/caption] Honda's Motocompo was a 49cc two-stroke scooter that was designed to fit into the trunk of the Honda City back in 1981-83. It folds up into a little rectangle and it really lovely. The ad campaign at the time featured London ska band, Madness, and the marketing photos are priceless. [caption id="attachment1301" align="aligncenter" width="500" caption="Motocompo"][/caption] [caption id="attachment1302" align="aligncenter" width="550" caption="Motocompo"][/caption] [caption id="attachment1303" align="aligncenter" width="550" caption="Motocompo"][/caption]
  
  
• Jul 22 2009
  An Adult Soft Drink by Christian Eager
  Advertising

  This 10-second Canada Dry commercial from the 1960's is to the point. It doesn't imply improved looks or a lifestyle improvement—although some of their longer ones do. Check out the whole AdView collection, from Alpha-Bits to Yuban Coffee on iTunes. It's an archive of the John W. Hartman Center for Sales, Advertising & Marketing History at Duke. via Coudal
  
  
• Apr 21 2009
  The Art of the Brilliant Product Extension by David Goligorsky
  Advertising, Aesthetics, Associative Thought, Bicycle, Branding, Experience Design, fashion, Needfinding, Perceived Value, Pragmatism

  [caption id="attachment1143" align="aligncenter" width="500" caption="Vanilla Pit Boot"][/caption] [caption id="attachment1144" align="aligncenter" width="500" caption="Vanilla Pit Boot in Action"][/caption] Vanilla Bicycles, a custom hand-built bicycle framebuilder, is known for doing everything right. They have raised the bar with Vanilla-branded pit boots for the cyclocross aficionado. Well played.
  
  
• Feb 09 2009
  Audi Q5 Commercial by David Goligorsky
  Advertising, Art, Illusration, sculpture, video

  My favorite part is the guy adjusting the mirror.
  
  
• Dec 16 2008
  Wes Anderson Commercial Starring Brad Pitt by David Goligorsky
  Advertising, Associative Thought, Branding, Film, Iconoclasm, Japan, Music, video

  The latest Wes Anderson commercial, this time for Japan's SoftBank Mobile, involves a Mr. Brad Pitt in a yellow pith helmet fussing about during a particularly dense bit of action, strongly reminiscent of Jacques Tati's 1953 Les Vacances de Monseieur Hulot. The song is Poupée de cire, poupée de son by France Gall. Perpenduum regulars will note the use of the Citroën 2CV.
  
  
• Dec 13 2008
  Campari Soda Bottle by David Goligorsky
  Advertising, Aesthetics, Branding, Design, History of Design, Packaging Design, Perceived Value

  [caption id="attachment_876" align="aligncenter" width="400" caption="Campari Soda Bottle"][/caption] Designed by Fortunato Depero in 1932.
  
  
• Nov 25 2008
  Coles Phillips by David Goligorsky
  Advertising, Aesthetics, Art, fashion, Illusration

  Coles Phillips is a fantastic illustrator from the early 1900's. He employs salient use of negative space. [caption id="attachment843" align="aligncenter" width="360" caption="Coles Phillips"][/caption] [caption id="attachment844" align="aligncenter" width="233" caption="Coles Phillips"][/caption]
  
  
• Sep 06 2008
  Bill Gates and Jerry Seinfeld by David Goligorsky
  Advertising, Computers, Iconoclasm, Software, video

  JS: Churro? BG: I'm good. via NotCot
  
  
• Aug 30 2008
  Keep Calm and Carry On by David Goligorsky
  Advertising, Aesthetics, Art, Graphic Design, history, Illusration, Quotes

  "Keep Calm and Carry On" was a sort of public service statement in England during World War II. Yes/No/Maybe has reproduced this phrase, which had been paired with the crown of King George VI. I've seen the print in a huge spectrum of colors and framed in a vast variety of frame style from modern to downright Victorian (no pun intended.) [caption id="attachment_612" align="aligncenter" width="450" caption="Keep Calm and Carry On"][/caption]
  
  
• Jul 14 2008
  Citroen 2cv Brochure, 1967 by David Goligorsky
  Advertising, Aesthetics, Art, fashion, Graphic Design, history, photography, Pragmatism, Product Design, transportation, Travel

  The 1967 Citroen 2cv brochure for the Netherlands is fantastic. It defines utility and envisions heavy labor in a very attractive manner. It gives the impression that ownership of this vehicle will make dirty work clean and enable the owner to achieve complete and permanent euphoria. The car looks perfect and I admire the presentation of the same mustachioed gentleman embodying all archetype laborers. My favorite is the bank robber.
  
  

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