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	<title>Perpenduum &#187; Branding</title>
	<atom:link href="http://perpenduum.com/taxonomy/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://perpenduum.com</link>
	<description>Contiguous thought</description>
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		<title>ALEX WIPPERFÜRTH, Thursday, May 21st at Stanford University</title>
		<link>http://perpenduum.com/2009/05/alex-wipperfurth-thursday-may-21st-at-stanford-university/</link>
		<comments>http://perpenduum.com/2009/05/alex-wipperfurth-thursday-may-21st-at-stanford-university/#comments</comments>
		<pubDate>Thu, 14 May 2009 05:16:17 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Academia]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Alex Wipperfürth]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand Hijack]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[David H. Liu]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Joint Program in Design]]></category>
		<category><![CDATA[Lecture Series]]></category>
		<category><![CDATA[Liu Lecture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[Stanford]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[University]]></category>
		<category><![CDATA[Wipperfurth]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1211</guid>
		<description><![CDATA[The next speaker in the David H. Liu Lecture Series in Design at Stanford is Alex Wipperfürth. The talk will be at 8:00pm on Thursday, May 21st, 2009. It will be in (Braun Hall, Building 320) in Room 105 at Stanford University. Hope to see you there! Wipperfürth is a partner at Dial House in [...]]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://www.flickr.com/photos/goligorsky/3529609497/"><img src="http://perpenduum.com/wp-content/uploads/2009/05/wipperfurth500px.jpg" alt="Alex Wipperfürth" title="Alex Wipperfurth" width="500" height="318" class="size-full wp-image-1213" /></a>
</center>
<br /><br />
The next speaker in the <a href="http://liulectures.blogspot.com/2009/05/alex-wipperfurth-thursday-may-21st.html">David H. Liu Lecture Series in Design at Stanford</a> is <strong>Alex Wipperfürth</strong>.
<br /><br />
The talk will be at 8:00pm on Thursday, May 21st, 2009. It will be in (<a href="http://ucomm.stanford.edu/cgi-bin/map/?q=320&#038;sf=a.BLDG_NAME">Braun Hall, Building 320</a>) in Room 105 at Stanford University. Hope to see you there!
<br /><br />
Wipperfürth is a partner at Dial House in San Francisco. He is the author of <a href="http://www.amazon.com/gp/product/1591841402/ref=perpenduum-20">Brand Hijack</a>, and upcoming books, The Co-Creation Myth and The Fringe Manifesto.  Dial House is part think-tank and part creative hot shop. The client list is diverse: from fringe (Napster, Doc Martens, Pabst Blue Ribbon, Jones Soda, Red Stripe, Altoids) to cutting edge (Current TV, New Yorker Magazine) to blue chip (Diageo, IBM, P&amp;G/Clorox, Toyota, Coca-Cola). Projects range from innovative strategy, innovative research, meaningful creative expressions with DIY production to brand innovation. In earlier work, Wipperfürth had interviewed actual cult members and people in &quot;consumer cults&quot; (like Apple or Harley-Davidson fanatics) and made fascinating insights about their similarities.</p>
]]></content:encoded>
			<wfw:commentRss>http://perpenduum.com/2009/05/alex-wipperfurth-thursday-may-21st-at-stanford-university/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Art of the Brilliant Product Extension</title>
		<link>http://perpenduum.com/2009/04/the-art-of-the-brilliant-product-extension/</link>
		<comments>http://perpenduum.com/2009/04/the-art-of-the-brilliant-product-extension/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 06:39:17 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[Associative Thought]]></category>
		<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Needfinding]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Pragmatism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Bicycles]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[branded]]></category>
		<category><![CDATA[cycles]]></category>
		<category><![CDATA[cyclo-cross]]></category>
		<category><![CDATA[cyclocross]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pit]]></category>
		<category><![CDATA[rubber]]></category>
		<category><![CDATA[Speedvagen]]></category>
		<category><![CDATA[Vanilla]]></category>
		<category><![CDATA[wellies]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1139</guid>
		<description><![CDATA[Vanilla Bicycles, a custom hand-built bicycle framebuilder, is known for doing everything right. They have raised the bar with Vanilla-branded pit boots for the cyclocross aficionado. Well played.]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://boutique.vanillabicycles.com/product/the-pit-boot"><img src="http://perpenduum.com/wp-content/uploads/2009/04/picture-91.png" alt="Vanilla Pit Boot" title="Vanilla Pit Boot" width="500" height="397" class="size-full wp-image-1143" /></a>
<br />
<a href="http://boutique.vanillabicycles.com/product/the-pit-boot"><img src="http://perpenduum.com/wp-content/uploads/2009/04/picture-81.png" alt="Vanilla Pit Boot in Action" title="Vanilla Pit Boot in Action" width="500" height="757" class="size-full wp-image-1144" /></a>
</center></p>

<p><a href="http://vanillabicycles.com/">Vanilla Bicycles</a>, a custom hand-built bicycle framebuilder, is known for doing everything right.  They have raised the bar with Vanilla-branded pit boots for the cyclocross aficionado.  Well played.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Partners &amp; Spade, complimentary 2008 tax preparation TODAY ONLY</title>
		<link>http://perpenduum.com/2009/04/partners-spade-complimentary-2008-tax-preparation-today-only/</link>
		<comments>http://perpenduum.com/2009/04/partners-spade-complimentary-2008-tax-preparation-today-only/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 12:00:27 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Iconoclasm]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[complimentary]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[Partners & Spade]]></category>
		<category><![CDATA[Steve Stojowki]]></category>
		<category><![CDATA[tax]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1129</guid>
		<description><![CDATA[Partners &#38; Spade, the surreal NYC aviary/retail store/brand consultancy/dreamland is offering complimentary 2008 tax preparation by CPA Steve Stojowski at the 40 Great Jones St. window between 12-8pm. Today. April 14th.]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://partnersandspade.com/"><img src="http://perpenduum.com/wp-content/uploads/2009/04/picture-21.png" alt="Partners &amp; Spade, 2008 tax prep" title="Partners &amp; Spade, 2008 tax prep" width="500" height="379" class="size-full wp-image-1132" /></a>
</center>
<br />
<a href="http://partnersandspade.com/">Partners &amp; Spade</a>, the surreal NYC aviary/retail store/brand consultancy/dreamland is offering complimentary 2008 tax preparation by CPA Steve Stojowski at the 40 Great Jones St. window between 12-8pm.  Today.  April 14th.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ANDY SPADE, this Wednesday at Stanford University</title>
		<link>http://perpenduum.com/2009/04/andy-spade-this-wednesday-at-stanford-university/</link>
		<comments>http://perpenduum.com/2009/04/andy-spade-this-wednesday-at-stanford-university/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 07:09:09 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Society of the Gentleman]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Andy Spade]]></category>
		<category><![CDATA[David H. Liu]]></category>
		<category><![CDATA[Lecture Series in Design]]></category>
		<category><![CDATA[Liu Lecture]]></category>
		<category><![CDATA[Liu Lectures]]></category>
		<category><![CDATA[Spade]]></category>
		<category><![CDATA[Stanford]]></category>
		<category><![CDATA[University]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1111</guid>
		<description><![CDATA[The first Liu Lecture of 2009 is this Wednesday! April 15th! Andy Spade April 15th, 8:00PM Building 320, room 105 Stanford University All Liu Lectures are free and open to the public. See you there!]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://www.flickr.com/photos/goligorsky/3436673027/"><img src="http://perpenduum.com/wp-content/uploads/2009/04/spadeballoon.jpg" alt="ANDY SPADE, Liu Lecture Series in Design" title="ANDY SPADE, Liu Lecture Series in Design" width="500" height="508" class="size-full wp-image-1112" /></a>
</center></p>

<p>The first <a href="http://perpenduum.com/2009/03/spring-2009-liu-lectures-in-design-at-stanford-university/">Liu Lecture</a> of 2009 is this Wednesday!  April 15th!</p>

<p>Andy Spade<br />
April 15th, 8:00PM
<a href="http://ucomm.stanford.edu/cgi-bin/map/?q=320&#038;sf=a.BLDG_NAME">Building 320</a>, room 105<br />
Stanford University<br /></p>

<p>All Liu Lectures are free and open to the public.  See you there!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rapha in the NYT</title>
		<link>http://perpenduum.com/2009/04/rapha-in-the-nyt/</link>
		<comments>http://perpenduum.com/2009/04/rapha-in-the-nyt/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:00:37 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fabric]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[NYT]]></category>
		<category><![CDATA[Rapha]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1079</guid>
		<description><![CDATA[My favorite cycling brand, Rapha, showed up in the NYT. That&#8217;s an awful nice Independent Fabrication commuter bike (handbuilt in Somerville, MA, my former home.) UPDATE: I just found the bicycle in question on the Independent Fabrication website. POST UPDATE UPDATE: The bicycle is showing up on the Roleur site at the Jack and Jimbo&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://www.nytimes.com/2009/04/02/fashion/02FITNESS.html?_r=1&#038;ref=fashion"><img src="http://perpenduum.com/wp-content/uploads/2009/04/raphanyt.jpg" alt="Rapha in the NYT" title="Rapha in the NYT" width="500" height="291" class="size-full wp-image-1078" /></a>
</center>
<br />
My favorite cycling brand, <a href="http://rapha.cc/">Rapha</a>, showed up in the NYT.  That&#8217;s an awful nice <a href="http://ifbikes.com/">Independent Fabrication</a> commuter bike (handbuilt in Somerville, MA, my former home.)</p>

<p>UPDATE: I just found <a href="http://4.bp.blogspot.com/_kFFsK9uidAo/SaVEkt3GkSI/AAAAAAAAACM/QUtX-woSlm0/s1600-h/Silver_Ghost.jpg">the bicycle in question</a> on the Independent Fabrication website.</p>

<p>POST UPDATE UPDATE: The bicycle is <a href="http://www.rouleur.cc/news/menustories/220-nyc-jack-spade">showing up on the Roleur site</a> at the <a href="http://www.jackspade.com/shop/bikeshop.php">Jack and Jimbo&#8217;s Bike Shop</a> opening.  Roleur is connected to Rapha.  Rapha has some partnership with Jack and Jimbo&#8217;s.  Jack and Jimbo&#8217;s is a side project from <a href="http://www.jackspade.com/shop/home.php">Jack Spade</a>, which was founded by <a href="http://perpenduum.com/2009/03/spring-2009-liu-lectures-in-design-at-stanford-university/">Andy Spade, who is coming to speak at Stanford University on April 15th, 2009 for a Liu Lecture</a>!  Full circle.</p>
]]></content:encoded>
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		<item>
		<title>Spring 2009 Liu Lectures in Design at Stanford University</title>
		<link>http://perpenduum.com/2009/03/spring-2009-liu-lectures-in-design-at-stanford-university/</link>
		<comments>http://perpenduum.com/2009/03/spring-2009-liu-lectures-in-design-at-stanford-university/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 02:19:13 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Academia]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Data Presentation]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Pragmatism]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Society of the Gentleman]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Alex Wipperfürth]]></category>
		<category><![CDATA[Andy Spade]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Carnegie Mellon University]]></category>
		<category><![CDATA[Center for Product Strategy and Innovation]]></category>
		<category><![CDATA[Dial House]]></category>
		<category><![CDATA[Dr. Cagan]]></category>
		<category><![CDATA[experiences]]></category>
		<category><![CDATA[Joint Program in Design]]></category>
		<category><![CDATA[Jon Cagan]]></category>
		<category><![CDATA[JPD]]></category>
		<category><![CDATA[Kate Spade]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Masters in Product Development]]></category>
		<category><![CDATA[Partners & Spade]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Stanford]]></category>
		<category><![CDATA[Wipperfurth]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=1070</guid>
		<description><![CDATA[poster design by Andreas Brændhaugen click on the poster to view a larger size I&#8217;m really excited to present the lineup for this Spring&#8217;s David H. Liu Memorial Lecture Series in Design. All talks will begin at 8pm in building 320, room 105. Every lecture is free and open to the public! Andy Spade will [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/goligorsky/3405958568/sizes/o/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 283px; height: 400px;" src="http://3.bp.blogspot.com/_SYWpFD58-0A/Sc7OCMfeJkI/AAAAAAAAAKw/YbxnsmmOZsg/s400/LiuLecturesSpring2009.jpg" alt="" id="BLOGGER_PHOTO_ID_5318414747079419458" border="0" /></a><span style="font-style: italic;">poster design by <a href="http://www.ambwork.com/">Andreas Brændhaugen</a>
<br />
<a href="http://www.flickr.com/photos/goligorsky/3405958568/sizes/o/">click on the poster to view a larger size</a>
</span></div>

<p>I&#8217;m really excited to present the lineup for this Spring&#8217;s <span style="font-weight: bold;">David H. Liu Memorial Lecture Series in Design</span>.
<span style="font-weight: bold;">
All talks will begin at 8pm in<a href="http://ucomm.stanford.edu/cgi-bin/map/?q=320&amp;sf=a.BLDG_NAME"> building 320</a>, room 105.</span>  Every lecture is free and open to the public!</p>

<p><b>Andy Spade will be speaking on Wednesday, April 15th.</b>  Spade had over a decade of experience with top advertising agencies Saatchi &amp; Saatchi, Kirshenbaum Bond &amp; Partners, and TBWA/Chiat/Day managing accounts with companies such as Coca Cola, Evian, Reebok, Lexus, and Coach.  He&#8217;s the branding and marketing man behind Kate Spade and Jack Spade (the companies that he and his wife created.)  He has also been tapped to design the experiences of a number of companies including Delta&#8217;s Song Airlines and J. Crew retail experiment The Liquor Store.  Spade&#8217;s latest project is Partners &amp; Spade.  It includes a highly conceptual retail experience in downtown Manhattan.  Beyond all these business ventures, Spade is heavily involved in the art world.  He is a patron to emerging artists, co-owner of a gallery, and curator of several exhibitions.  Spade&#8217;s projects merge emotional branding, experience design, brilliant collaboration, and always a touch of surrealism.</p>

<p><b>Dr. Jonathan Cagan will be speaking on Monday, May 4th.</b>  Dr. Cagan is a co-director of the Masters in Product Development program at Carnegie Mellon and also the co-director for the school&#8217;s Center for Product Strategy and Innovation.  He has the title of Barrett Ladd Professor in Engineering in the Department of Mechanical Engineering at Carnegie Mellon University and holds appointments in the School of Design and Computer Science.  He has expertise in product development and innovation methods for early stage product development.  Both his design methods and computer-based design research have been applied in a variety of industries.  Dr. Cagan is the author of two books: Creating Breakthrough Products (co-authored with Craig Vogel), and The Design of Things to Come (co-authored with Peter Boatwright and Craig Vogel).  He has consulted with a variety of small and large companies in diverse areas on product development, brand strategy, and strategic planning. He is co-founder and chief technologist of DesignAdvance Systems, Inc., a company focused on developing CAD software for the early synthesis processes. Cagan teaches New Product Development at Carnegie Mellon and runs executive training sessions in small and large companies.</p>

<p><b>Alex Wipperfürth will be speaking on Thursday, May 21st.</b>  Wipperfürth is a partner at Dial House in San Francisco.  He is the author of <i>Brand Hijack</i>, and the upcoming <i>The Co-Creation Myth</i> and <i>The Fringe Manifesto</i>.  Dial House is part think-tank and part creative hot shop. The client list is diverse: from fringe (Napster, Doc Martens, Pabst Blue Ribbon, Jones Soda, Red Stripe, Altoids) to cutting edge (Current TV, New Yorker Magazine) to blue chip (Diageo, IBM, P&amp;G/Clorox, Toyota, Coca-Cola).  Projects range from innovative strategy, innovative research, meaningful creative expressions with DIY production to brand innovation.  In earlier work, Wipperfürth had interviewed actual cult members and people in &#8220;consumer cults&#8221; (like Apple or Harley-Davidson fanatics) and made fascinating insights about their similarities.
<b>
</b></p>
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		</item>
		<item>
		<title>Apple + &#8220;O&#8221; wax seal</title>
		<link>http://perpenduum.com/2008/12/apple-o-wax-seal/</link>
		<comments>http://perpenduum.com/2008/12/apple-o-wax-seal/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 22:11:37 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Associative Thought]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Iconoclasm]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[seal]]></category>
		<category><![CDATA[wax]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=900</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://ffffound.com/image/6f6e5fffe8479f5c7c0f8699e92962e29cee321f"><img src="http://perpenduum.com/wp-content/uploads/2008/12/appleo.jpg" alt="Apple + &quot;O&quot;" title="Apple + &quot;O&quot;" width="500" height="446" class="size-full wp-image-899" /></a>
</center></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Wes Anderson Commercial Starring Brad Pitt</title>
		<link>http://perpenduum.com/2008/12/wes-anderson-commercial-starring-brad-pitt/</link>
		<comments>http://perpenduum.com/2008/12/wes-anderson-commercial-starring-brad-pitt/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 01:10:39 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Associative Thought]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Iconoclasm]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[2cv]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[helmet]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[pith]]></category>
		<category><![CDATA[SoftBank]]></category>
		<category><![CDATA[Wes Anderson]]></category>
		<category><![CDATA[yellow]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=889</guid>
		<description><![CDATA[The latest Wes Anderson commercial, this time for Japan&#8217;s SoftBank Mobile, involves a Mr. Brad Pitt in a yellow pith helmet fussing about during a particularly dense bit of action, strongly reminiscent of Jacques Tati&#8217;s 1953 Les Vacances de Monseieur Hulot. The song is Poupée de cire, poupée de son by France Gall. Perpenduum regulars [...]]]></description>
			<content:encoded><![CDATA[<p>The latest Wes Anderson commercial, this time for Japan&#8217;s SoftBank Mobile, involves a Mr. Brad Pitt in a yellow pith helmet fussing about during a particularly dense bit of action, strongly reminiscent of Jacques Tati&#8217;s 1953 <a href="http://www.youtube.com/watch?v=SgaRkktOOZU">Les Vacances de Monseieur Hulot</a>.  The song is <i><a href="http://www.youtube.com/watch?v=b46d_zk5CKI">Poupée de cire, poupée de son</a></i> by France Gall.
<br /><br />
<center>
<object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/SxE0t32xbUo&#038;hl=en&#038;fs=1&#038;rel=0&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SxE0t32xbUo&#038;hl=en&#038;fs=1&#038;rel=0&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object>
</center>
<br />
Perpenduum regulars will note the use of the <a href="http://perpenduum.com/2008/07/citroen-2cv-brochure-1967/">Citroën 2CV</a>.</p>
]]></content:encoded>
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		<item>
		<title>Campari Soda Bottle</title>
		<link>http://perpenduum.com/2008/12/campari-soda-bottle/</link>
		<comments>http://perpenduum.com/2008/12/campari-soda-bottle/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 21:33:54 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History of Design]]></category>
		<category><![CDATA[Packaging Design]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[Camari]]></category>
		<category><![CDATA[drinks]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[soda]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=875</guid>
		<description><![CDATA[Designed by Fortunato Depero in 1932.]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://www.magnanibruno.com/immagini_prodotti%5Ccampari%20soda%20web.jpg"><img src="http://perpenduum.com/wp-content/uploads/2008/12/camparisoda.jpg" alt="Campari Soda Bottle" title="Campari Soda Bottle" width="400" height="640" class="size-full wp-image-876" /></a>
</center>
<br />
Designed by Fortunato Depero in 1932.</p>
]]></content:encoded>
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		<item>
		<title>Bianchi &amp; Acne Jeans</title>
		<link>http://perpenduum.com/2008/11/bianchi-acne-jeans/</link>
		<comments>http://perpenduum.com/2008/11/bianchi-acne-jeans/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 18:16:18 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Aesthetics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Remix]]></category>
		<category><![CDATA[Scandinavia]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Acne]]></category>
		<category><![CDATA[Bianchi]]></category>
		<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[Bicycles]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[collabo]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[colorway]]></category>
		<category><![CDATA[Italian]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[jeans]]></category>
		<category><![CDATA[Pista]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[Swedish]]></category>
		<category><![CDATA[track]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=852</guid>
		<description><![CDATA[Another cultural/counter-cultural zeitgeist collaboration: the Italian bicycle manufacturer Bianchi and the Swedish high-end fashion house Acne teamed up to produce some track bikes in great colorways with some typography from deep in the archives. The bicycle itself looks to be identical to a Bianchi Pista with respect to geometry and components. As a bicycle, the [...]]]></description>
			<content:encoded><![CDATA[<p>Another cultural/counter-cultural zeitgeist collaboration: the Italian bicycle manufacturer <a href="http://www.bianchi.com/it/home/home.aspx">Bianchi</a> and the Swedish high-end fashion house <a href="http://www.acnestudios.com/">Acne</a> teamed up to produce some track bikes in great colorways with some typography from deep in the archives. 
<br />
<center>
<a href="http://scout-holiday.com/blog/?p=532"><img src="http://perpenduum.com/wp-content/uploads/2008/11/acnebikes.jpg" alt="Acne x Bianchi Bicycles" title="Acne x Bianchi Bicycles" width="475" height="656" class="size-full wp-image-853" /></a>
</center>
<br />
The bicycle itself looks to be identical to a <a href="http://www.bicycledoctor.co.uk/graphics/bianchipista.jpg">Bianchi Pista</a> with respect to geometry and components.  As a bicycle, the Pista doesn&#8217;t do much for me.  The geometry doesn&#8217;t make any sense, particularly because Pista riders typically ride in the streets and typically don&#8217;t ever see a velodrome.  Why, then, cling to the 28mm fork rake?  Your feet most certainly get in the way of turning the front wheel.  The Pista fork is actually hideous in all respects.  Acne just put lipstick on the pig, but it works well visually.  I could see myself ordering one of these frames.</p>
]]></content:encoded>
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		<item>
		<title>Google announces web browser</title>
		<link>http://perpenduum.com/2008/09/google-announces-web-browser/</link>
		<comments>http://perpenduum.com/2008/09/google-announces-web-browser/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 15:32:06 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Code]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[GUI]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[OSX]]></category>
		<category><![CDATA[screen]]></category>
		<category><![CDATA[screenshots]]></category>
		<category><![CDATA[shots]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=642</guid>
		<description><![CDATA[Google has entered the browser arena with open-source Google Chrome. Here&#8217;s a post from the official Google blog regarding the application. There&#8217;s even a cartoon introduction of the new software. Screenshots available here. The beta software should become available today at 11am PDT for Windows users. Mac OSX and Linux users will have to wait [...]]]></description>
			<content:encoded><![CDATA[<p><center>
<a href="http://en.wikipedia.org/wiki/Google_Chrome"><img src="http://perpenduum.com/wp-content/uploads/2008/09/google_chrome_logo2.jpg" alt="Google Chrome" title="google_chrome_logo2" width="261" height="300" class="size-full wp-image-647" /></a>
</center>
<br /><br />
Google has entered the browser arena with open-source <a href="http://en.wikipedia.org/wiki/Google_Chrome">Google Chrome</a>.  <a href="http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html">Here&#8217;s a post</a> from the official Google blog regarding the application.  There&#8217;s even a <a href="http://www.google.com/googlebooks/chrome/index.html">cartoon introduction of the new software</a>.  <a href="http://blogoscoped.com/archive/2008-09-02-n72.html">Screenshots available here</a>.
<br /><br />
<del datetime="2008-09-03T01:39:43+00:00"><em>The beta software should become available today at 11am PDT for Windows users.  Mac OSX and Linux users will have to wait for their release.</em></del>
<br /><br />
<strong>UPDATE:</strong> The browser is now available to Windows users as a beta over at the <a href="http://www.google.com/chrome">official Google Chrome site</a>.  You can sign up for email updates to stay abreast of developments for Mac OSX and Linux.</p>
]]></content:encoded>
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		<item>
		<title>Elvis = Starbucks</title>
		<link>http://perpenduum.com/2008/07/elvis-starbucks/</link>
		<comments>http://perpenduum.com/2008/07/elvis-starbucks/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 20:31:23 +0000</pubDate>
		<dc:creator>David Goligorsky</dc:creator>
				<category><![CDATA[Associative Thought]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Bruce Nussbaum]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[James Biber]]></category>
		<category><![CDATA[Nussbaum]]></category>
		<category><![CDATA[Nussbaum On Design]]></category>
		<category><![CDATA[NussbaumOnDesign]]></category>
		<category><![CDATA[Pentagram]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://perpenduum.com/?p=501</guid>
		<description><![CDATA[Starbucks is the Elvis of coffee: a remarkable original with a dedicated following eventually bloated by success and sycophancy. -James Biber, partner at Pentagram, in an article about redesigning Starbucks. (via NussbaumOnDesign)]]></description>
			<content:encoded><![CDATA[<blockquote>Starbucks is the Elvis of coffee: a remarkable original with a dedicated following eventually bloated by success and sycophancy.
<br /><br />
-James Biber, partner at <a href="http://pentagram.com/">Pentagram</a>, in an <a href="http://blog.pentagram.com/2008/07/james-biber-remakes-starbucks.php">article about redesigning Starbucks</a>.</blockquote>

<p>(via <a href="http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/07/10_ways_to_make.html">NussbaumOnDesign</a>)</p>
]]></content:encoded>
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	</channel>
</rss>
