Evolution of the Pecten Shell Logo by David Goligorsky
Graphic Design, History of Design
The National Heritage Museum in Lexington, MA is running a Raymond Loewy retrospective. When this French-born engineer's parents died in the influenza epidemic on 1918-19, he travelled to the United States to live with his brother. His first job was to do drawings for women's fashion advertising. He went on to become a fundamental founder of the industrial design profession and broke into graphic design with great success.
Now that I am aware of Loewy's contributions to graphic design, it is difficult to avoid the reach of his logo design. Shell is but one example of how ...