Minimalist Design Guidelines by David Goligorsky
Associative Thought, History of Design, Quotes
Dieter Rams 10 Commandments of Design (via Vitsoe):
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consistent to the last detail
Good design is concerned with the environment
Good design is as little design as possible
And since the only way to one-up a minimalist is to offer one less rule in guiding design,
MUJI:, the brandless brand, comes through.
Because there is complexity in purity.
Elegance in plainness.
Intricacy in streamlining.
Richness in reduction.
Depth in minimalism.
Surprise in uniformity.
Innovation in re-use.
Cool in the avoidance of cool.
And ...