Needfinding

Apr 28 2009

Dev Patnaik book launch at Stanford University’s d.school by David Goligorsky
Academia, Books, Design, Needfinding, Product Design, Society of the Gentleman, events
On May 6th, Stanford's d.school is hosting a book launch lecture and reception for Dev Patnaik's Wired to Care. The book explores the role of empathy and human-centric design principles for driving successful business practice and strategy. Dev Patnaik is an alum of the Stanford Product Design program, founder/principal at Jump Associates, and adjunct professor at Stanford University. I had the pleasure of being in his Needfinding class... one of the results of this class included a drum machine for dogs using the Arduino platform, some piezoelectric sensors, Ardrumo, Garage Band, a MIDI library, and a speaker ...
Apr 21 2009

The Art of the Brilliant Product Extension by David Goligorsky
Advertising, Aesthetics, Associative Thought, Bicycle, Branding, Experience Design, Needfinding, Perceived Value, Pragmatism, fashion
[caption id="attachment1143" align="aligncenter" width="500" caption="Vanilla Pit Boot"][/caption] [caption id="attachment1144" align="aligncenter" width="500" caption="Vanilla Pit Boot in Action"][/caption] Vanilla Bicycles, a custom hand-built bicycle framebuilder, is known for doing everything right. They have raised the bar with Vanilla-branded pit boots for the cyclocross aficionado. Well played.
Jan 23 2009

Humans, Wow by David Goligorsky
Needfinding, events, video, wood