Honda Motocompo by David Goligorsky
Advertising, Aesthetics, Japan, Pragmatism, Product Design, transportation
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Honda's Motocompo was a 49cc two-stroke scooter that was designed to fit into the trunk of the Honda City back in 1981-83. It folds up into a little rectangle and it really lovely. The ad campaign at the time featured London ska band, Madness, and the marketing photos are priceless.
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