Bianchi & Acne Jeans by David Goligorsky
Aesthetics, Branding, Perceived Value, Remix, Scandinavia, fashion
Another cultural/counter-cultural zeitgeist collaboration: the Italian bicycle manufacturer Bianchi and the Swedish high-end fashion house Acne teamed up to produce some track bikes in great colorways with some typography from deep in the archives.
[caption id="attachment_853" align="aligncenter" width="475" caption="Acne x Bianchi Bicycles"][/caption]
The bicycle itself looks to be identical to a Bianchi Pista with respect to geometry and components. As a bicycle, the Pista doesn't do much for me. The geometry doesn't make any sense, particularly because Pista riders typically ride in the streets and typically don't ever see a velodrome. Why, then, cling to the 28mm fork ...